This Band's Music Video Is Sheer Genius

This Band's Music Video Is Sheer Genius

Power-pop outfit OK Go regularly puts out cool music videos comprised of a seemingly continuous camera shot filming the band performing their hit singles. So it is with their latest video for the song "The One Moment" which is all about slow motion and it is perfectly timed.

The video was actually shot in the blink of an eye, 4.2 seconds to be exact. This tiny clip was then stretched to fill the 3 minute and 42 seconds long song in a way that's no less than genius.


 
Apart from its catchy melodies, OK Go always pushes the visual envelope.Originally from Chicago, the quirky and indie-rock band is now based in Los Angeles. It is well known for its one-take music videos, which are incredibly difficult to coordinate to music. No wonder major companies including Google, Chevrolet and Samsung turn to them for their ads.

via GIPHY

They have also been recently recognized for their technical contributions to music. The Smithsonian​ honored the band with an American Ingenuity Award for the “Upside Down & Inside Out” video. Other recipients of the award included Jeff Bezos​ for reusable rockets and the duo who discovered the Flint water crisis. An impressive feat for the group.

You can catch up on more of their stunning videos on Youtube and more info on the latest here.
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